Japanese firms are showing rising interest in bitcoin and XRP for corporate treasury use as a weaker yen encourages companies to diversify reserves, according to SBI VC Trade. The crypto exchange said demand for its corporate service, SBIVC for Prime, has grown alongside use cases such as shareholder-perk programs that distribute bitcoin or XRP.
The trend matters because it points to a broader shift in how some Japanese companies are thinking about balance-sheet assets and customer engagement. Rather than crypto adoption being limited to retail trading, SBI VC Trade’s update suggests regulated digital-asset services are increasingly being used by businesses as part of treasury and loyalty strategies.
SBI VC Trade said registered accounts across its VCTRADE and BITPOINT services have surpassed 2 million, roughly double the 1 million reported in 2025. The figure follows SBI VC Trade’s April 2026 merger with sister company BitPoint Japan, with plans to fully integrate the two brands around the end of December.
Stablecoins are also part of the adoption story. SBI VC Trade listed USDC in March 2025 and added Ripple’s dollar-backed RLUSD and the yen-pegged JPYSC in June 2026, while also beginning to offer lending against stablecoins.
Japan’s crypto market remains shaped by a strict licensing regime, which has kept it smaller than markets such as the U.S. or South Korea. Even so, SBI VC Trade’s account growth and corporate-service demand indicate that regulated access, stablecoins and treasury diversification are giving digital assets a larger role in Japan’s financial ecosystem.