Eligible E*TRADE retail customers can now buy, sell and hold Bitcoin, Ether and Solana through a partnership with crypto infrastructure provider Zero Hash. The rollout brings spot crypto trading to Morgan Stanley’s retail brokerage platform.
Eligible E*TRADE retail customers can now buy, sell and hold Bitcoin, Ether and Solana through a partnership with crypto infrastructure provider Zero Hash. The rollout brings spot crypto trading to Morgan Stanley’s retail brokerage platform.
For the broader crypto ecosystem, the rollout reflects continued interest from mainstream financial platforms in offering spot trading access to retail users. It also adds another route for investors seeking exposure to major cryptocurrencies through a familiar brokerage account.
E*TRADE has launched spot crypto trading for eligible retail clients, allowing them to buy, sell and hold Bitcoin, Ether and Solana through a partnership with crypto infrastructure provider Zero Hash.
The move matters because it expands access to crypto trading within a major brokerage platform backed by Morgan Stanley, giving retail users a direct way to interact with digital assets alongside traditional investment services.
By working with Zero Hash, E*TRADE is using outside crypto infrastructure to support the new offering. The partnership underscores how established financial firms continue to add digital asset services through specialized providers.
For the broader crypto ecosystem, the rollout reflects continued interest from mainstream financial platforms in offering spot trading access to retail users. It also adds another route for investors seeking exposure to major cryptocurrencies through a familiar brokerage account.
Eligible clients can now access Bitcoin, Ether and Solana on the platform, marking a notable step in E*TRADE’s crypto product lineup.
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