Nike-Owned NFT Wearables Project RTFKT to Shut Down in January
RTFKT, the Nike-owned NFT wearables project, is set to sunset in January. The company had drawn backing from Andreessen Horowitz during the NFT boom in 2021.
ReadNFT minting accelerated in 2025 while buyer spending declined. The shift points to a market with more assets competing for less sales volume.
NFT minting accelerated in 2025 while buyer spending declined. The shift points to a market with more assets competing for less sales volume.
NFT supply rose to 1.3 billion in 2025, even as NFT sales fell 37%, according to the supplied source material. The market continued producing new tokens at a faster pace while buyers spent less overall.
NFT supply rose to 1.3 billion in 2025, even as NFT sales fell 37%, according to the supplied source material. The market continued producing new tokens at a faster pace while buyers spent less overall.
The divergence matters because it suggests NFTs are moving toward a high-volume, lower-price environment. More supply with weaker sales can make it harder for collections, creators and platforms to stand out.
For readers following digital collectibles, the figures highlight a market where activity is not disappearing, but the economics are changing. Minting growth shows continued creation, while the sales decline points to softer demand or lower average spending.
That combination may reshape how NFT projects approach launches, pricing and community engagement. In a crowded market, attention and buyer conviction become more important than supply growth alone.
The 2025 data does not indicate the end of NFTs, but it does show a market under pressure. More tokens are being created, while less money is flowing through sales.