OpenAI’s first hardware device is reportedly a screenless, doughnut-shaped speaker that could cost more than $300, according to Decrypt. The product is being developed with LoveFrom, the design studio led by former Apple design chief Jony Ive, and is slated for 2027.
The report matters because it points to OpenAI moving beyond software and apps into dedicated consumer hardware. A purpose-built AI device would place the company in more direct competition with established electronics makers, while testing whether users want artificial intelligence in a standalone form rather than only through phones, computers or browsers.
According to the source, the device will not rely on a traditional display. Instead, it is expected to use cameras, lights and moving parts, suggesting an interface built around ambient interaction rather than a conventional screen-based experience.
Jony Ive’s involvement adds a notable design angle to the project. LoveFrom’s role indicates that OpenAI is treating the device as both a technology product and a consumer object, where physical form and everyday usability may be central to its appeal.
For crypto and tech readers, the broader signal is that AI infrastructure and consumer access points are continuing to expand. While the report does not describe any crypto-specific integration, new AI hardware could influence how users interact with digital services, automated agents and online platforms over time.