Coinbase and OKX Target EU Customers as Binance Faces MiCA Restrictions

Coinbase and OKX have launched promotional offers aimed at European crypto users after Binance said it would restrict services in the European Union from July 1. Binance lacks the Markets in Crypto-Assets authorization required to continue offering regulated crypto services across the bloc after the transition period ends.

The development could shift customers toward licensed exchanges and intensify competition for Europe’s crypto trading activity. Coinbase and OKX already hold MiCA authorization, allowing them to operate across the European Economic Area under the EU’s unified regulatory framework.

Coinbase is offering eligible new users in several major European markets and the United Kingdom a 5% bonus for transferring funds to its platform before July 13. The company said it has held MiCA authorization since 2025 and provides shared global liquidity for spot and derivatives trading.

OKX founder and CEO Star Xu also promoted the exchange to European customers, describing MiCA as the start of a new era for the region’s crypto industry. OKX is offering eligible EEA users welcome incentives, including a deposit match of up to 8%, subject to the campaign’s terms.

Binance withdrew its MiCA application in Greece and plans to seek authorization in another EU country. The exchange has stopped accepting new registrations and is limiting services, but told customers that their assets remain safe and accessible while it works to secure a license in the coming months.