Coinbase and OKX Target EU Customers as Binance Faces MiCA Restrictions

Coinbase and OKX are offering incentives to European crypto users as Binance prepares to restrict services after failing to secure a MiCA license before the July 1 deadline.

Coinbase and OKX Target EU Customers as Binance Faces MiCA Restrictions

What happened?

Coinbase and OKX are offering incentives to European crypto users as Binance prepares to restrict services after failing to secure a MiCA license before the July 1 deadline.

Why it matters

Coinbase and OKX have launched promotional offers aimed at European crypto users after Binance said it would restrict services in the European Union from July 1. Binance lacks the Markets in Crypto-Assets authorization required to continue offering regulated crypto services across the bloc after the transition period ends.

Coinbase and OKX have launched promotional offers aimed at European crypto users after Binance said it would restrict services in the European Union from July 1. Binance lacks the Markets in Crypto-Assets authorization required to continue offering regulated crypto services across the bloc after the transition period ends.

The development could shift customers toward licensed exchanges and intensify competition for Europe’s crypto trading activity. Coinbase and OKX already hold MiCA authorization, allowing them to operate across the European Economic Area under the EU’s unified regulatory framework.

Coinbase is offering eligible new users in several major European markets and the United Kingdom a 5% bonus for transferring funds to its platform before July 13. The company said it has held MiCA authorization since 2025 and provides shared global liquidity for spot and derivatives trading.

OKX founder and CEO Star Xu also promoted the exchange to European customers, describing MiCA as the start of a new era for the region’s crypto industry. OKX is offering eligible EEA users welcome incentives, including a deposit match of up to 8%, subject to the campaign’s terms.

Binance withdrew its MiCA application in Greece and plans to seek authorization in another EU country. The exchange has stopped accepting new registrations and is limiting services, but told customers that their assets remain safe and accessible while it works to secure a license in the coming months.

Source: CoinDesk

Keep exploring

Related stories

CASHCAT Rebounds as Robinhood Chain TVL Reaches $774 Million

CASHCAT Rebounds as Robinhood Chain TVL Reaches $774 Million

CASHCAT rose 120% over the past week, recovering part of its post-launch decline while Robinhood Chain’s total value locked climbed to $774 million. The move comes as broader launchpad activity has cooled and the chain’s next test approaches: whether usage holds once Robinhood stops covering gas fees.

Read
XRP Whales Accumulate as Ether Holders Face Deeper Losses

XRP Whales Accumulate as Ether Holders Face Deeper Losses

CryptoQuant data cited by CoinDesk shows large XRP holders kept buying during the token’s decline, even as the market stayed rangebound. Ether showed a stronger capitulation signal because it traded below its realized price, leaving holders underwater on paper.

Read
Bitcoin Holds Above $64,600 as SpaceX Stock Unlock Draws Attention

Bitcoin Holds Above $64,600 as SpaceX Stock Unlock Draws Attention

Bitcoin traded just above $64,600 on Thursday while major crypto tokens were mixed. Traders also watched a large SpaceX stock unlock and a softer global equity backdrop tied partly to weakness in chipmakers.

Read